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Speck Partners with RTO+P to Launch a New Line of Protective Smartphone Cases



New 'Presidio' launch comes to life through the 'Designed for Impact' campaign

Speck Partners with RTO+P to Launch a New Line of Protective Smartphone Cases

Full-service creative agency Red Tettemer O'Connell + Partners (RTO+P) has been chosen as the advertising agency partner for leading protective case brand, Speck.

The launch of Presidio, Speck’s newest line of protective smartphone cases, comes to life through the 'Designed for Impact' campaign, appearing online and in retail. The campaign includes two illustrative videos that showcase the durability, slimness and protective aspects of the new product line that goes beyond military-grade protection standards and uses a more meaningful and relatable measurement, the 10-Foot drop test.

“Speck has a compelling design and innovation story rooted in quality products that consumers rely on to protect their mobile devices,” said Michael Burdeny, VP Marketing at Speck. “We partnered with RTO+P to amplify this message and educate a broader audience on why all cases are not created equal.”

“Speck is an undisputed leader in the protective case space and we jumped at the chance to work with them to promote the launch of its newest product line. Presidio’s launch gave us the opportunity to help Speck elevate its brand awareness and reinforce its position as the dominant player in the mobile industry,” said Steve Red, President & Chief Creative Officer.

With the launch of Presidio, Speck is debuting a number of media partnerships, including a Buzzfeed quiz and an interactive game called “Dropped” in partnership Undertone. The Presidio line of iPhone 7 cases and iPhone 7 Plus cases are available for purchase now here.

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Categories: Consumer Electronics, Phones

Red Tettemer O'Connell + Partners, Thu, 22 Sep 2016 08:35:11 GMT