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Creative in association withGear Seven
Group745

RTO+P Creates CARmojis, an Emoji Keyboard for California Realtors

26/04/2016
Advertising Agency
Los Angeles, United States
194
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The emojis range from superhero icons to 'sold' signs

The California Association of Realtors launched a fully customized emoji keyboard and sticker application today, created with California Realtors in mind.

Created by Red Tettemer O’Connell + Partners, the CARmojis app is officially available today through the App Store and is coming soon to Google Play. The CARmojis app, designed to add a bit of flair to all of your home buying and selling text conversations between realtor and consumer, can be integrated seamlessly into your iPhone and Android keyboards.

The emojis range from superhero icons to “sold” signs, fireplaces, refrigerators and other wish list items, to signing mortgages, and, of course, champagne for those celebratory moments. What’s even better, the emojis work for all homebuyers, not just Californians. So everyone can get their real estate emoji game on.

In addition to the CARmojis app, RTO+P is introducing a C.A.R. sticker app, which allows realtors to place stickers on images (new listings or great client moments, for example) and share on their social media handles. RTO+P will also push out print creative and online/social content as part of the launch.


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Work from Red Tettemer O'Connell + Partners
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