Sparks Announced as Sponsors of the Creative Circle Awards 2024

Sparks EMEA has announced its partnership with the Creative Circle Awards and UK Creative Festival which will see the brand experience agency bolster its position within the creative industry and continue to support and nurture young talent. 

Across the two-day festival, Sparks EMEA will host a careers workshop for 14-17 years olds which will explore how to build a brand experience by breaking down the steps to creating an identity and event. The agency will then host the Young Creative Awards winners' reception on Thursday 11th July. Sparks is also the headline sponsor of the Events and Experiential category at the Creative Circle awards. 

Having recently unveiled its new EMEA network to further strengthen its global offering during the Cannes Lions 2024, Sparks is a leader in corporate events, corporate exhibits and brand experience. Its clients include Microsoft, Salesforce, Meta, Figma, Amazon AWS, Celonis, Workday, AON, Coupa, Prologis and Siemens.  

Trin Bharij-Basra, executive creative director EMEA at Sparks, said, “After recently launching our creative talent initiative, UNBOUNDED, which connects us with local schools and colleges to ignite the creative spark for the next generation of talent, the Creative Circle Awards is the perfect opportunity to continue our support for young creatives. The event is renowned within the creative industry and we look forward to celebrating the brilliant, emerging young talent.” 

Jason Megson, SVP international business at Sparks said, “The Creative Circle Awards and UK Creative Festival are uniquely placed to celebrate and empower the brilliant young talent that will be the future of the events and experiential industry. We are proud to play a part in an event that will provide the next generation with the tools they need to excel and inspire them to build their career.” 

Jeremy Green, CEO of The Creative Circle, said, The UK Creative Festival, Careers Dair, and Creative Circle Awards are growing year upon year. Thanks to the support of the UK’s creative industry and our incredible sponsors, we are breaking down barriers to entry and supporting young creatives on their career journey. This year promises to be our best yet." 

The Creative Circle Awards takes place alongside the UK Creative Festival at Dreamland in Margate on 10th-11th July 2024.