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Spanish Liqueur Brand's Holiday Ad Urges You to Escape the Prison of Your Mind



Leo Burnett Madrid launches latest Christmas spot for Ruavieja directed by Blur's Vellas

Spanish Liqueur Brand's Holiday Ad Urges You to Escape the Prison of Your Mind

Leo Burnett Madrid has launched a powerful holiday campaign for Spanish liqueur brand Ruavieja. 'Escape' reflects on the prisons of the mind that prevent us from spending more time with the people we love – a continuation of last year’s award-winning 'The Time We Have Left'.

The campaign is accompanied by an online test for viewers to find out which prison they are trapped in: routine, pride, shyness, discipline or instability. The test was developed by psychotherapist Dr. Olga Córdoba, who collaborated on the creation of the campaign.

Leo Burnett Madrid creative director, Juan García-Escudero, comments: "Ruavieja is a brand committed to the mission of contributing to creating a better society. That generosity translates into campaigns like this, which are more than just campaigns, because they try to open our eyes to a reality of which we are not fully aware: that dedicating the time the people you love deserve depends on no one but you."


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Genres: Storytelling

Categories: Alcoholic Beverages, Liqueur

Leo Burnett Madrid, Tue, 19 Nov 2019 11:29:28 GMT