Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
mo-sys
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

High Five: Making Creativity Look Like a Piece of Cake

261

ADD TO COLLECTION

Werner Lemke, executive creative director at Cheil Central America, takes a look at a few campaigns from the Spanish-speaking market that were simple but smart

High Five: Making Creativity Look Like a Piece of Cake

For my High Five, I took the opportunity to appreciate some of the best work in the Spanish-speaking market, picking up clever ideas that had 'simple' executions but great impact...



KFC - 'Breaded Cars'

Agency: PS21 España

This is such a simple idea - without major technological development, but still very digital. They saw the opportunity and made it happen. Congrats.



KFC - '#KFCopypaste'

Agency: PS21 España

Once again, great work for PS21 and KFC, turning customer behaviours into opportunities to convert.



ALMA - 'No Me Acuerdo' / 'I Don't Remember'

Agency: Hoy Havas Buenos Aires

Perfect timing to use a public figure to create awareness.



Burger King - 'Whopper Heist'

Agency: We Believers España

Ok, I'm cheating a little bit, because this idea is not that simple. However, the way it works is simple, using augmented reality in an entertaining way.



Madrid Fusion - 'Invaluable Food'

Agency: Leo Burnett España

Ok...I'm cheating again - having five Michelin chefs is not something that we could call 'simple'. However, they way they took advantage of what they had is amazing.

view more - High Five
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Cheil Central America, Wed, 02 Nov 2022 12:30:01 GMT