senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Space Explorers Get Energised by Total in Quirky New Campaign from BETC

07/03/2016
Advertising Agency
Paris, France
172
Share
Campaign for upgraded network of service stations unveils new tagline 'Energizing Life. Every Day'

Total is launching its new Space Travellers ad campaign featuring Total's upgraded network of service stations in France and around the world. Created with advertising agency BETC, the quirky campaign will be deployed internationally, in Europe, North Africa, the Middle East and Asia.

 

The film, created by BETC, depicts a half-human, half-extra-terrestrial crew, whose low-on-fuel spaceship touches down at a Total service station.  Despite being light-years away from Earth, the members of this crew find everything they need and more at the station, from Excellium fuel to the store's wares, a café and free Wi-Fi. They enjoy a pleasant, refreshing break before continuing on their way, newly 'energized'.

 

As part of its corporate brand positioning 'Committed to Better Energy' launched in 2014, and twenty-five years after introducing the legendary slogan 'You know where to turn', this ad campaign unveils the new tagline of the service station network: 'Energizing Life. Every Day.'

 

The new tagline is more than catchy words. It's a strong promise to customers that Total stations change with the times and are enjoyable, pleasant places to be.




Brand
Agency / Creative
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from BETC Paris
Holiday
Sephora
13/11/2024
24
0
EV BTS
Michelin
04/11/2024
7
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0