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South American Football Confederation Honour Maradona with Out of this World Tribute

06/12/2021
Advertising Agency
Buenos Aires, Argentina
38
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Mercado McCann developed the naming a star idea and execution for CONMEBOL, the South American Football Confederation

A year ago, one of the most brilliant players this world has ever seen passed away, Diego Armando Maradona. In this context, CONMEBOL launched a tribute on behalf of South American soccer, so that Diego would always be held up high and continue to shine just as he did when he was alive. The idea came from no other than the agency led by Martin Mercado, Mercado McCann.

In the coordinates RA: 12h 08m 21.5s DEC: -50° 50' 16.8", there’s a star full of glistening milestones for soccer named Maradona*.

Because he shone on Earth, now he will shine in the sky. That is the concept from which this tribute emerged. In this press release, you will find the spot communicating this historic event in the world of sports, transcending all frontiers.

*Registered by Star Registration, under the ID 1307-87268-2718878


Credits
Work from Mercado McCann
Hotel Argentina
TyC Sports
22/12/2023
26
0
CAM-COPA
CONMEBOL Libertadores
10/11/2023
11
0
3 Hearts
CONMEBOL
31/12/2022
12
0
ALL THEIR WORK