Why the Commercial World Needs to Hear More About South Africa

In South Africa, almost all commercial pre-production and shooting occurs in Cape Town. But South Africa is a large country with a lot going on. We believe that the commercial world needs to hear about it.

There are beautiful landscapes and mountain ranges in Magaliesburg, modern architecture in Johannesburg, and then there is Maputo that also has a lot going on.

The general consensus about these regions is that they lack the infrastructure of Cape Town, and suffer with high crime rates. While aspects of these concerns are true, the reality is that these issues can be circumnavigated.

South Africa is a land of extraordinary diversity, offering an array of locations to suit almost any production vision. Yet, one region remains surprisingly underutilised in commercial filmmaking. It’s time we talked about Johannesburg as a viable production city.

Johannesburg and its surrounding areas provide a wealth of opportunities for productions seeking fresh and dynamic backdrops. Sleek urban skylines, historic monuments, expansive natural settings – Johannesburg offers an incredible range of locations that can bring any concept to life.

What's more, this versatility comes at a lower cost than many other destinations, including Cape Town, which has long been celebrated for its affordability. For international crews looking to stretch their budgets even further, Johannesburg delivers unmatched value without compromising on quality.

Accommodation and amenities in Johannesburg meet international standards, ensuring that production teams are well-catered for throughout their stay. Luxury hotels and boutique options offer convenience and comfort at prices that are hard to beat, making the region even more appealing.

When it comes to production resources, Gauteng doesn’t disappoint. The region boasts an abundance of top-tier gear, readily available from reputable rental houses, ensuring that every technical need is met. Moreover, Gauteng’s crew base is highly experienced and sought after, having honed their skills on a mix of international feature films, high-end local productions, and global commercials. Their expertise, professionalism, and adaptability make them invaluable assets to any project.

As for safety, crime exists in Johannesburg, just as it does in any major city, including Cape Town. However, seasoned production teams know that partnering with a reputable service company is key. These experts navigate the local environment with ease, ensuring every aspect of your shoot is handled smoothly and securely, allowing international teams to focus on the project ahead.

Johannesburg isn’t just a viable alternative; it’s an untapped gem waiting to bring fresh energy to your production. With its diverse locations, affordability, and professional support network, Gauteng deserves its place in the spotlight.