senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Disney Partners with JAM Pictures to Bring Balmain Lion King Fashion Film to Life

09/07/2024
Production Company
London, UK
259
Share
Disney, JAM Pictures and Femi Oladigbolu partner for film showcasing ground breaking fashion collection inspired by the original Lion King

It has been 30 years since the release of the original Lion King, and to celebrate this milestone anniversary, Disney have teamed up with Balmain to release a collection using the seminal animation as inspiration. JAM Pictures were the official production partners.

For Olivier Rousteng, creative director of the French fashion house, it was an opportunity to rekindle his childhood love of the film and explore the rich cultural heritage of the African roots of the film.

Olivier had recently discovered African heritage via his biological parents, and that made his visit to South Africa, where the film was shot, even more special and moving.

The film was directed by Femi Oladigbolu, who partnered with JAM Pictures to bring Olivier’s journey, and the incredible new collection to life.

The result was a beautiful fashion film filmed over two days in South Africa in a variety of locations, featuring 30 models from all over Africa.

The film premiered at a sold out Royal Albert Hall before a screening of The Lion King with music by a live orchestra and choir. Little Mix’s Leigh-Anne Pinnock appeared as a surprise guest to sing ‘Can you feel the love tonight’

JAM ran three units over the two days to complete the film. A main Unit which outputted the hero Film and all accompanying Digit and Social assets. A Stills Unit, headed by JAM Pictures’ founder and photographer Joel Anderson which sent out all the campaign stills, and a BTS unit which provided Behind the Scenes footage that went out to countless publications worldwide. The myriad of global assets they delivered included specs for the Royal Albert Hall, Times Square New York, Hong Kong DOOH, as well as all Digital,  Social and streaming platforms.

The shoot featured in an ABC special called ‘Meet the Creators’ about Olivier Rousteng’s creative process.

Mark Dymond, creative director at JAM Pictures said, ‘It was such a great pleasure to partner with Disney on this project. From the outset they set such high creative ambitions for us. This ambition was continued by the brilliance of Femi Ladi, whose treatment blew Disney and Balmain away, and whose vision and talent (and infectious laugh) spearheaded a magical shoot that became an exercise in creative filming logistics. Dunes, Savannahs, Forests and a village. It was a special time.’

Joel Anderson added, ‘As we watched those models walk across the ridge of the dunes at sunset on our first day, there was a real sense that something incredible was being made. It was such a great cut-to to the Royal Albert Hall to celebrate the evening with the amazing Disney producer Keerthi Suresh who brought us on to the project, and the rest of the Disney team.’

Brand
Agency / Creative
Production
Production Service
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Companies
More News from JAM Pictures
130
0
Work of the Week
Work of the Week: 12/07/24
11/07/2024
797
0
ALL THEIR NEWS
Work from JAM Pictures
Half Time Hero
RYOBI
20/09/2024
28
0
Hard Floor Cleaner
RYOBI
20/09/2024
37
0
Lessons
RYOBI
09/09/2024
12
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0