Sony Pictures and Brand & Deliver Launch Film Partnership Campaign for Pixels: The Movie

Brand & Deliver has created a comprehensive brand partnership campaign to promote the UK release of summer blockbuster Pixels: The Movie on 12th August, for client Sony Pictures.

The campaign brings together five complementary partners: Sony Mobile and the UK’s number one network O2, leading family restaurant chain Little Chef, energy drink brand Kick Energy, SFC Southern Fried Chicken and anti-virus software brand Kaspersky. Together they will engage a wide consumer base of families; teenagers and males age 16-26 across digital and social platforms with opportunities to win a trip to New York and Sony tech bundles, alongside on-pack, dining and retail promotions.

Pixels: The Movie stars Adam Sandler, Kevin James, and Michelle Monaghan pitched in a battle against intergalactic aliens, who are intent on attacking the Earth using video games such as PAC-MAN and Space Invaders as the models for their assaults.

Specialists in entertainment marketing, Brand & Deliver are retained by a number of major studios and entertainment rights holders to negotiate film partnership campaigns. “Pixels gives us a treasure trove of the world’s favourite classic video game characters to bring to life in digital, print and on pack promotions”, said B&D’s Head of Partnerships Richard Barnes. “It’s a gift for brands seeking a fun and memorable summer partnership.”

Peter Taylor, Managing Director of Sony Pictures added: “Pixels: The Movie is a fast-moving, family-friendly adventure with strong nostalgic adult appeal. These partners will help us get the message out there that this is the movie everyone needs to see this summer.”