Brand & Deliver Creates Consumer Brand for Hanger Alternative 'Janger'

A Janger is a lightweight, compact alternative to a traditional hanger with a strong presence in the B2B retail industry. Janger recognised its product also has huge potential in the B2C market and appointed Brand & Deliver to create its consumer brand identity, as well as its go-to-market strategy.

Brand & Deliver’s brief is to create a friendly and approachable brand identity and ensure a consistent feel across its products and communications. The approach leverages bright, flat colours and uses playful animation and video to describe Janger’s key benefits in a simple manner. As part of the brand identity, Brand & Deliver designed and built a website and consumer-facing shop, along with tone-of-voice guidelines.

Rob Pratt, creative director at Brand & Deliver, said: “Our approach was to position Janger first as the ultimate travel accessory and second as the perfect householder organiser. We created an identity that’s bright and bold, with heaps of personality. We’re excited to see how Janger grows in the future.”