Sonny has signed talented director Ryan Hope. Hope sharpened his creative sword studying Fine Art at Leeds University. His extremely brave, one shot fashion film for River Island bestowed on him international praise – pushing boundaries both aesthetically and technically. His promos for Alpines, Wiz Khalifa, The Weeknd, Bombay Bicycle Club, and the Skin tattoo/fine art docufilm (which he wrote and directed) showcase his sensual, elegant and highly unique style. Married to film making he confessed that he keeps music as his mistress. He wrote and produced the music for River Island and is scheduled to become an electronic music artist in 2013. Sonny are delighted to welcome him on board.