Sometimes You Just Need a Snuggle in Heartwarming Spot Directed by Madeline Clayton

Bicoastal production company Curfew has released Every Kind of Snuggle, a new film for Snuggle directed by Madeline Clayton that pays tribute to the power of comfort.

Whether a favorite teddy bear, an embrace, or the touch of another’s hand on your own, the act of giving and receiving comfort comes in many forms. Warm, human, and tactile, these simple acts transcend the mundane and demonstrate the magic of everyday life. As the film unfolds in a series of vignettes, we see a young girl in long pigtails with her father, an older couple’s familiar embrace, and a father and son sitting shoulder-to-shoulder in the stands of a baseball field. Two friends wrap their arms around a heartbroken friend, bringing a smile to her face. Each scene radiates warmth and connection. As the film draws to a close, we watch as two hands wrap affectionately around the waist of a soft sweater. Finally, we see the father from the opening scene as he replaces the cap on a bottle of Snuggle while his wife kisses his shoulder in tender recognition.

“Every Kind of Snuggle captures the quiet, tender moments of intimacy that surround us daily,” says Kathryn Berk, executive producer for Curfew. “Madeline’s approach to these subtle and nuanced moments is masterful and demonstrates her talent to tap into the emotional core of every story.”

“I was drawn to the simplicity of small, everyday moments of tenderness and comfort in this script,” says Madeline. “Nuno and Jexy, the creatives at Chiat, are wickedly talented collaborators who did such a wonderful job at taking Snuggle on a new emotional pathway as a brand. I love projects like this where everything falls into place and we all walk away happy and with a piece of work we’re proud to share.”

Madeline is a Young Director Award Finalist and her work has won a Cannes Lion, been nominated for AICP, OneShow and St. Kilda Film Festival awards and won Best Film at Melbourne Queer Film Festival and Sydney QueerFest. 

Founded in Brooklyn in 2015, Curfew's recent expansion includes the addition of an office in Los Angeles in 2021. Their roster of directors includes Mike Lee Thomas, Madeline Clayton, Angie Bird, Daniel Uribe, Abraham Felix, and Mark & Spencer. Curfew is represented on the East Coast by Jared Shapiro of Moustache, on the West Coast by Lauren Schuchman of Diplomat Reps, and in the Midwest by Doug Stephen of Doug Stephen & Partners.