Solve's Epilepsy Awareness Campaign Shares Some Shocking Facts

Solve and client Epilepsy Foundation of Minnesota (EFMN) have debuted a campaign to raise awareness that seizures are more common than most people think. Statistically, one in ten people will experience a seizure in their lifetime. The new “More Common Than” campaign juxtaposes that fact with statistics about everyday occurrences that seem common. Witnessing a seizure for instance, is more likely to happen than having a food allergy, meeting a vegetarian or finding a relationship at a bar.

November is national epilepsy awareness month. An estimated 60,000 Minnesotans are affected by epilepsy. The “More Common Than” campaign will be seen throughout the month of November in OOH, bus sides, radio and digital and social advertising across the state. Messages are matched to the media environment. For example, bus ads use a reference that seizures are more common than commuting via public transportation.

Each piece of communication educates the public on the 4 simple steps of seizure first aid. "Because seizures are much more common than we think, it’s important that we all learn what to do when we witness someone having one,” said Solve associate media director Maureen Clark.