Solve Launches Brand Campaign for Iconic Indian Motorcycle Directed by Ewan McGregor

 In its first work for Indian Motorcycle, Minneapolis-based Solve touts the brand’s relentless belief in doing things the right way.

The campaign’s “Set the Standard” tagline reflects the uncompromising, never-settle philosophy shared by the brand and its passionate riders. “Indian Motorcycle occupies a unique and special place in the category.

The brand’s heritage, design and craftsmanship offer riders a motorcycling experience they can’t get anywhere else,” said Reid Wilson, Senior Director of Marketing and Product Development, Indian Motorcycle.

Breaking this week, just as summer riding season ramps up, the integrated national effort includes television, print and digital components.

The television spot is the commercial directorial debut of A-list actor and motorcycle enthusiast Ewan McGregor of RSA Films in Los Angeles. The effort features a range of the brand’s most sought after models and marks Indian’s most aggressive brand campaign to date. Placements can be seen in all major enthusiast publications along with airings on major cable outlets such as ESPN and Discovery.

Click here to see sample executions:

“Indian Motorcycle is an amazing brand that’s riding some strong momentum,” said Sean Smith, Solve Executive Creative Director/Partner.  “We’re excited to leverage their wonderfully rich legacy and take the story to the next generation of potential riders,” Smith added.