Solve Wins Specialty Cheese Brand Président Business

After a competitive review, Solve has been hired by the North American division of the world’s largest dairy company, Lactalis Group, headquartered in Laval, France. Solve’s primary focus will be expanding the franchise for Président, France’s favorite brie, and introducing Galbani, the number one Italian cheese brand around the world to U.S. consumers. The U.S. operation is headquartered in New York City.

The agency will be responsible for positioning, target audience definition, connection strategy and messaging across traditional, digital, social and in-store channels. Solve is partnering with MarketingLab in Minneapolis for grocery shopper activation. The Lactalis portfolio of specialty brands also includes rondelé, Don Bernardo and Black Diamond.

"With interest in food becoming an increasingly important part of the American culture, it’s a wonderful time to be working with authentic, specialty cheese brands like Président and Galbani,” said John Colasanti, Solve CEO. The agency’s work will begin appearing this summer.