Solve Wins Greg LeMond Brand

Greg LeMond, the only American to win the Tour de France, has hired Solve to help launch a new line of bicycles and fitness-related products. The LeMond lineup will include premier racing bikes, accessories and technology for improving training performance. The agency will be responsible for brand positioning, target audience definition and messaging across traditional, digital and social channels.

"Greg’s racing achievements and ability to leverage technical innovations to maximize performance are legendary. There isn’t a person more qualified or better suited to dominate the cycling space,” said John Colasanti, cycling enthusiast and Solve CEO. The agency’s work will begin appearing later this year.