SoFoot Magazine Uses AI to Turn Football into Music on Valentine's Day

So Foot presents Football Lover FM, the radio station that transformed football games live commentary into a romantic atmosphere for an uncompromising Valentine's Day. A bossa nova tackle, a flamenco goal... Football has never sounded so good!

Every year, football fans are faced with a cruel dilemma: should they celebrate Valentine's Day or watch their favourite team play in Ligue 1? It's a tough choice for them happening every year.

So Foot, France's No.1 football magazine, and BETC Paris decided to take matters into their own hands to finally reconcile the two by creating Football Lover FM: the first radio station that transforms match commentary into romantic songs in real time.

Millions of fans of the world's greatest sport were able to follow the matches with one ear, without ever breaking the hushed atmosphere of a candlelit dinner. Gone are the insistent stares after a goal notification: from now on, a hard tackle can be sung in bossa nova, a shot into the top bin in flamenco and a red card in sensual jazz.

Who hasn't dreamt of hearing a ‘penalty whistle’ whispered by a crooner?

Since its creation in 2003, So Foot has established itself as THE reference for true football connoisseurs, with over 200,000 daily visitors and a unique tone that combines expertise and humour. Created by BETC Paris and BETC Fullsix, Football Lover FM is perfectly in tune with the magazine's DNA: football, more football, always football... but with all the humour that characterises it.

To listen to the full replays of the Brest-Auxerre, Toulouse-Paris and Rennes-Lille matches on February 14th, 15th and 16th, click here.