Social Media Agency Spin Group Launches 360° Ad Creative Service SpaRk

Above: Paaula Baxi, paid media director at Spin

Social media agency Spin have announced their latest offering, end-to-end ad creative service SpaRk, helping brands that want to stand out, not blend in on paid social. The team is made up of performance marketers, creative strategists, designers, video editors and content creators who craft scroll-stopping, relevant ad experiences that drive both commercial outcomes and build long-term brand equity.

The key players within the SpaRK team are Paaula Baxi - paid media director, Grace Flusfeder - creative strategy director, Nick Boyce - data and insights director, Annie Barlow - creative strategist, Toby Smith - paid media account director, Yassine Habane - lead designer and Adam Holdsworth - senior video production manager.

The team are already working with major accounts including Magnet Kitchens, People’s Postcode Lottery, Camper, Wowcher, Whites Beaconsfield, Mecca Bingo & Grosvenor Casinos (RANK Group), YuMove and Yfood.

SpaRk offers

1. Comprehensive research into your audience, competitors & industry influences our creative thinking, so your content actually looks unique in the feed
2. Partnering with industry-leading creative analytics tool, Motion, creates an end-to-end creative feedback loop ensuring data-driven iterations and fresh creative concepts are developed and launched within a tight 30-day cycle
3. We track every ad's ability to reach the right audiences, optimising campaign performance more effectively live in-flight
4. Ad creatives are designed modularly, to allow for volume, pace and scale.
5. This approach keeps your campaigns agile, impactful and socially relevant—with our Relevance Hub feeding in up-to-date audience, cultural and industry insights every week

Paaula Baxi, paid media director at Spin commented, "Our role is to connect the humans behind the screen to a message that they actually care about, and never losing focus on that, as the bottom line in amongst the noise that surrounds this industry”.

Spin, an independent, 360 social agency with clients across almost every continent, has more than 75 full-time employees (primarily based in London) including AU, LATAM & EU and continues to experience impressive growth year on year.

The team of creatives, strategists and social marketers look after global brands including LVMH, Google, Fujifilm, Del Monte, UMG, Bupa, Britvic, AliExpress, Napolina & Lovehoney.