Inspired by the viral #GetReadyWithMe (#GRWM) trend, Soap & Glory (a No7 Beauty Company brand), in partnership with WPP (VMLY&R, Hill+Knowlton Strategies & Mediacom), is challenging users to take the #GetNakedWithMeChallenge in a new campaign geared towards women aged 25-35 featuring Soap & Glory Flake Away Body Scrub. Designed to encourage the Soap & Glory community to get naked and feel glorious in their own skin, this playful twist on the viral trend is making private moments more public by spotlighting women's body care routines.

Kicking off the campaign is Kaitlyn Bristowe, the former star of ABC’s The Bachelorette Season 11, TV personality, Off the Vine podcast host, and Dancing with the Stars 2021 champion. The embodiment of Soap & Glory's mission, Kaitlyn is bold, fearless, and confident in her own skin. The campaign will also be supported by a group of influencers, such as Abby Howard (@matt_and_abby) and Monet McMichael (@monetmcmichael). 

All participants who join the #GetNakedWithMeChallenge by sharing their own glorious transformation using Soap & Glory Flake Away Body Scrub and tag @SoapandGloryUSA will be entered for the chance to win some of Kaitlyn Bristowe’s favourite Soap & Glory products, including a years’ supply of Flake Away. 

Xue Li, senior brand Director, Soap & Glory said  “We are excited to properly introduce this luxurious yet affordable body scrub from the UK to the US and spread the message of Soap & Glory. Kaitlyn is the embodiment of this message with her beautiful, bold, and real personality, and we are thrilled to have her represent our brand.”

Nathalie Brown, executive creative director, VMLY&R said “It’s time to normalise and celebrate our bodies. Instead of having people get ready to go out, sporting full hair and makeup, #GetNakedWithMeChallenge encourages people to get vulnerable and share their body care routines with Soap & Glory Flake Away Body Scrub.”