senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Snickers and Clemenger BBDO, Melbourne's Award-Winning 'Hungerithm' Goes Global

04/12/2017
Advertising Agency
Melbourne, Australia
58
Share
The roll-out is being managed by the Clemenger BBDO Melbourne team alongside BBDO affiliates in each region
Following its huge success locally, Clemenger BBDO Melbourne and Snickers' 'Hungerithm' platform is going global, with plans in place for the digital and retail platform to be rolled out across US and European markets.

The US has been the first region to roll-out the platform through a nation-wide partnership with 7-Eleven, rolling out to the convenience chain's network of more than 9,000 stores.

Hungerithm's launch in the US sees the platform pick up where it left off, rewarding consumers with cheaper Snickers' bars the angrier the internet gets, albeit this time, it's leveraging data from Twitter's larger user base of 69 million monthly active US users.

Clemenger BBDO Melbourne CEO, Nick Garrett, said the global roll-out of Hungerithm was a great example of creativity being used in a powerful way to deliver significant business results.

Says Garrett: "As creatively powerful as Hungerithm was, the true beauty of it was in the simple and effective retail integration that enabled the creativity of the idea to impact sales and truly drive results.

"We're incredibly proud of the team and of the recognition by the global MARS business and its regional retail partners who have shown immense belief in the power of our idea and its potential for scale."

The US Hungerithm platform can be viewed at www.hungerithm.com.
SIGN UP FOR OUR NEWSLETTER
Work from Clemenger BBDO Australia
TAC
TAC
06/12/2024
6
0
TAC
TAC
06/12/2024
6
0
Share the Joy 30"
Myer
01/11/2024
14
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0