Smith’s and Netflix Unite Snackers With Three Rebel Moon-Inspired Flavours, Campaign

Extending the Rebel Moon experience to the store shelf, Smith’s has developed three limited edition flavours to celebrate its Netflix partnership - Double Crunch Planet Daggus Spicy Chicken Skewers, Veldt Farmhouse Cheese Bread, and Motherworld Feast Roast Beef Garlic and Herb.

Aussie snackers are being urged to ‘chip in’ to save Smith’s potato farms from the dastardly Motherworld in an experience-led campaign leveraging Smith’s new partnership with Netflix and Zack Snyder film Rebel Moon via Special.

The ‘Smith’s Spud Surveillance’ campaign is spearheaded by playable format ads that encourage users to join the Netflix Rebel Moon mission as Chip Protectors and become active participants in the film’s intergalactic universe.

Every gamified surveillance ad and livestream on TikTok, Twitch and Facebook directs users to the Spud Hub microsite, where they can report attacks by Motherworld ships on Smith’s potato farms, check the leaderboard, redeem their chip salary for real chips and win prizes.

Vandita Pandey, chief marketing officer ANZ, snacks and beverages at PepsiCo, said, “There’s no better streaming/snacking combo than Netflix and chips. With ‘what are you watching?’ the new ‘how are you?’, this campaign infuses the Smith’s brand with cultural relevance, by giving them an entry pass to join a Rebel Moon mission directly linked to our chips.”

Rebel Moon Part One: A Child of Fire is now streaming and Part 2: Scargiver debuts on worldwide 19 April on Netflix.