Smartphone Brand POCO Unleashes Flagship Predator in X6 Pro Launch Film

POCO, one of India’s leading smartphone brand, is gearing up to launch its highly anticipated model, the POCO X6 Pro, with an exhilarating campaign theme: #TheUltimatePredator. This campaign film starring cricket sensation Hardik Pandya aims to showcase how the POCO X6 Pro reigns supreme in the urban tech jungle, delivering unparalleled performance and features.

With Hardik Pandya leading the charge, the film, created by POCO’s creative agency Media.Monks India, sets ablaze the monotony of the smartphone market with an action-packed cinematic masterstroke. Dedicated to an audience seeking the thrill and adrenaline no other phone in the category can offer, the highly stylized motion film is an ode to the marvel & exaggeration of South cinema that is sure to electrify and make users join the hype.  

Set to launch alongside the POCO X6, the POCO X6 Pro is expected to surpass its predecessor, the POCO X5 Pro. Boasting a MediaTek Dimensity 8300 Ultra processor, this smartphone promises exceptional performance, with an impressive AnTuTu score exceeding 1.4 million powered by Xiaomi HyperOS as well.. It features the brand's most immersive display yet- the stunning 6.67-inch AMOLED display with a resolution of 1.5K. Additionally, the device incorporates WildBoost 2.0 as well.

Kiran Ramamurthy, chief operating officer at Media.Monks India adds, “In this ever-evolving digital age, pushing the boundaries of cinema-grade production has become imperative. Smartphone marketing is constantly trying newer ways to captivate audiences, but most often the retention of such formulaic ads is low. With POCO, the end result is a visual spectacle with unparalleled artistic finesse, that fuels the desire to be part of the tribe and join the hype for the phone.”

“The X series stands as the cornerstone of our brand, embodying our commitment to pushing boundaries and introducing revolutionary innovations. Hardik Pandya is a name that resonates instantly with India; his never-give-up attitude, zeal, and enthusiasm align seamlessly with the DNA of the X series. We are confident that his personality will strike a chord with our audience and fans, and in keeping with our brand imagery, his role in the product video will play a crucial part in fostering a sense of community within the POCO tribe. Collaborations like this enable us to be a part of a cultural movement that deeply connects with the millennial and gen z audience.” said Himanshu Tandon, country head, POCO India

Starting 16th Jan 2024 (12 PM IST), the POCO X6 Pro 5G, is available on Flipkart in Racing Grey, Spectre Black, and the unique Vegan Leather POCO Yellow, offers two variants at an exciting price: 8+256GB at INR 24,999* and 12+512GB at INR 26,999*. On the other hand, POCO X6 5G is available on Flipkart in Mirror Black and Snowstorm White and presented in two variants at an exciting price: 8+256GB at INR 19,999 and 12+512GB at INR 22,999. Notably, these prices are inclusive of the INR 2,000 discount applicable on ICICI Credit/Debit cards and EMI transactions. Alternatively, customers can enjoy the same discount of INR 2000 through the product exchange offer, ensuring a compelling deal for tech enthusiasts.

The POCO X6 Pro is set to revolutionise the smartphone market with its exceptional performance and innovative features. Stay tuned to witness the rise of #TheUltimatePredator.