Football season is friend season.. even if you’re the other side of the pond. Kicking off Super Bowl 2018 with a British Urban twist we see rapper / vocalist Mikill Pane sharing the good vibes with all the characters around the block.
Featuring a host of players, musicians, and street-wear influencers such as Jay Ajayi, Osi Umenyiora, Edwin De La Renta, Mickey Lightfoot, Lowki, Kevin Philemon, Mista Silva etc.
Shot over the course of a single day in North London - the brief was to position NFL merchandise alongside other sports-wear goods synonymous with streetwear and raise awareness for the Super Bowl kick off in the U.K.