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Skol Takes the Road to Pride in Latest Campaign from F/Nazca Saatchi & Saatchi

Agency supports the largest event of the LGBT community in Brazil with spot from Conspiração Filmes

Skol Takes the Road to Pride in Latest Campaign from F/Nazca Saatchi & Saatchi

Skol is the first beer brand to support the largest event of the LGBT community in Brazil: the 20th edition of the LGBT Pride Parade. And on LGBT Pride Day in Brazil, 28 June 2016, the brand reinforced its commitment to respecting choices and individual differences.

The film ‘Road' was created by F/Nazca Saatchi & Saatchi and produced by Conspiração Filmes. The production reaffirms the brand's position on diversity through the message "Respect Is On."  With a poetic analogy that the path to equality is long, but it's possible to make it easier, the Brazilian beer raises the flag of respect and invites consumers to also declare their support.

Theo Rocha, Creative Director at F/Nazca Saatchi & Saatchi, adds: "Although it is not an easy path, every day you have more and more people setting aside their biases and hoping for a more egalitarian world, which respects everyone for their individuality. This is the idea we intend to convey."

"Every time we look back, we see a trail that we wish never to tread again. It is our chance to build something new. On this very important day, we at Skol want to show that we can walk together, support choices and promote a life without prejudice. Joining in respect can transform humanity, regardless of its truths," says Fábio Baracho, Marketing Director at Skol.


Creative Agency

Account Manager: Barbara Gomes | Giovanna Peixoto

Chief Creative Officer: Fabio Fernandes

Creative Director: Theo Rocha

Planner: Erika Kitabayashi | Quentin Mahe | Murilo Toda | Guilherme Novazzi

Strategist: Jaqueline Amaral | Rafael Venturelli

Creative: Theo Rocha | Gustavo Mayrink | João Freire

Producer: Renato Chabuh | Elucieli Nascimento | Fernanda Sousa

Creative Agency: F/Nazca Saatchi & Saatchi

Project Manager: Luiz Gama | Bia Pennino

Producers: Rafael Paes | Victor Alloza

Creatives: Lara Roncatti | Bruno Castellotti

Account Management: Ricardo Forli | Thiago Iusim | Marcela Paiva

Strategy: Fernanda Fontes | Marcela Soares

Music and Sound

Sound Design: Loud

Offline

Editor: Thiago Feliciano

Post Production / VFX

Post Production House: Amanda Queiroz Telles

Production Company

Production Designer: Lorena Garcia

Production Company: Conspiração Filmes

Executive Producer: Fabio Brandão

DOP: Andre Faccioli

Director: Gabriel Dietrich

Category: Alcoholic drinks , Beers

Genre: Scenic