Skittles Latest Campaign Features a Trapped Rainbow Interrogated by Sweet-Hungry Freaks

The newest campaign from Skittles, called “Rile the Rainbow.”

Created by DDB Chicago, the campaign supports the national launch of Skittles’ latest spicy innovation, Skittles Sweet Heat, and features a 15-second online video, new print creative and owned social content.

In each piece of creative, you see characters ‘Rile the Rainbow’ to unleash the spicy side of the familiar fruity rainbow and extract its ultimate sweet heat pleasure.