Skechers Slip In's Help Coach Andy Reid Handle His Side Hustle

Skechers, teams up with Andy Reid, the coach behind back-to-back Super Bowl victories, for the brand’s 12th Big Game appearance. Andy’s Skechers Hands Free Slip-ins campaign features the Kansas City Chiefs leader and a big reveal: his unexpected side hustle helped by the comfort and convenience of Skechers’ innovative and effortless signature footwear collection. 

“I’m a no-nonsense football guy who needs everything around me to be easy so I can just focus on the game - especially when it’s for the championship,” said Andy Reid. “These Skechers Hands Free Slip-ins have made my routine quicker and easier. No one wants to go into overtime just because of their shoes, and best of all they give me time to focus on my second career that you’ll see in my first commercial for Skechers!”

“Our belief in Coach Reid and his ability to lead champions resonated with us as Skechers dives deeper into the performance world with innovative products for soccer, basketball and more,” added Michael Greenberg, president of Skechers. “This is the perfect venue to present our campaign as he’s coaching with the chance for an unprecedented third straight win. With more than three decades of Skechers, the third-largest footwear brand in the world, maybe a three-peat for the coach is in the cards. Andy also proves that there’s endless unexpected possibilities when you go hands-free with the signature comfort and convenience of Skechers Slip-ins!”

Appearing for the 12th year in 2025, Skechers has been a perennial advertiser during the Big Game. The brand’s first appearance starred Joe Montana in 2010, and last year it featured Mr. T and Tony Romo. Other notable past Skechers Big Game commercial highlights include Snoop Dogg and Martha Stewart, Mark Cuban with a French bulldog named Mr. Quiggly, as well as Willie Nelson singing 'On the Road Again.'

Skechers offers its complete range of footwear, including Skechers Hands Free Slip-ins, at Skechers retail stores and skechers.com, as well as at department stores and footwear retailers around the globe.