The Irish Independent today launched its new campaign detailing its in-depth coverage of the Six Nations. This vibrant work spanning social, digital, press and TV, follows the journey of a rugby ball through on-pitch action and post-match antics. The message is clear and simple, the Irish Independent gives you the big picture on all things rugby this spring. 

The Six Nations is the biggest annual rugby competition in Europe and Ireland’s recent success in it means it attracts massive attention from punters, pundits and experts alike. All are all eager to weigh in on the action. To separate the Irish Independent from the pack, the campaign highlights their in-depth, diverse coverage of the tournament brought to life by a panel of expert journalists delivering updates, analysis and opinion before, during and after the games. 

Keeping your eye on the ball is drummed into players from a youth. This message is being taken to the Irish Independent readers with this campaign. In the film we see the character of Thalia journey closer to the Six Nations action as she follows the ball from the kicking tee, to the press room, and all the way to the Aviva Stadium. This film encapsulates the immersive, in-depth Six Nations coverage that the Irish Independent provides to their readers. 

“Sport is such a key content pillar for the Irish Independent and this campaign positions us as the number one destination for all things Six Nations, making sure our readers keep their eye on the ball with our in-depth coverage by bringing viewers on an immersive journey from our pre-match coverage to our in-depth post-match analysis and everything in between.” said Adrian Quinn, marketing manager at MediaHuis Ireland. 

“We wanted to create a campaign that gives readers the feeling of total immersion in the Six Nations. So for our film, we deep dive into this world to give fans a sense of how they can gain unrivalled insight and access to the tournament with the Irish Independent’s Six Nations coverage.” said Paul Kinsella, art director at The Public House. 

“The Irish Independent’s Six Nations coverage doesn’t stop when the match does. The world we explore doesn’t just bring this round the clock reporting to life, it also shows the ease in which people can get access to it.” said Karl Graham, copywriter at The Public House.