SIRAP Helps Australian Brand Laminex Launch Bold Campaign

Production studio SIRAP has for a second year, supported iconic Australian brand Laminex across two separate creative campaigns, engaged via leading creative agency Ortolan.

Directing and lensing both campaigns - the Surround by Laminex TVC and the recent Laminex x YSG Studio Colour Collection - SIRAP worked hand in hand with Ortolan, with both bodies of work reflecting the spirit of Laminex; its intrinsic sense of fun, showcasing its rare offering in terms of look, feel, quality and palette.

The Surround by Laminex TVC aired during the most recent series of Channel Nine’s The Block – with the brief to showcase the uniqueness and durability of the Surround by Laminex product, in high traffic areas in the home. The TVC was created to support product placement featured throughout the houses which had been secured through Laminex’s PR company, Whispr Communications.

Following the success of the first Laminex designer collaboration in 2020 with Kennedy Nolan, Ortolan was engaged to oversee Laminex’s second collaborative effort, engaging the ever-unique YSG Studio (facilitated via Whispr Communications) to launch their bold new 2021 Colour Collection. SIRAP was engaged from the outset, to bring this collaboration to life, in motion.

The result? Quirky Fantales House, the overall effect is enveloping and immersive. As principal designer Yasmine Ghoniem describes it, “like being dipped into a pot of sweet, warm caramel”.

Paris Thomson, Founder & Creative Director, SIRAP Motion Lab discusses the recent projects for Laminex: "At SIRAP, we have a longstanding relationship with both Laminex and creative agency Ortolan. When we were approached to bring both the Surround by Laminex TVC and their latest collaboration with the ever-original YSG Studio to life, we jumped at the chance. Laminex is also Melbourne-based and as our city comes alive again, we are privileged to support such creative businesses as they emerge from extended periods of lockdown.”

Chloe Quigley, director at Ortolan discusses both projects: “The team at SIRAP are a seamless extension of our agency. They consistently bring a unique lens and perspective to each project. They have a deep understanding of Laminex and its creative ethos, and we are extremely proud of the recent work created.”