Sir Patrick Stewart Isn't Really Necessary in Droga5's Strongbow Spot

Strongbow Hard Apple Ciders announced the launch of its latest television commercial campaign starring legendary actor Sir Patrick Stewart. The witty national campaign highlights why Strongbow over ice is the “bestest” cider experience possible, so much that even a respected celebrity the caliber of Sir Patrick Stewart isn’t necessary: Strongbow only needed ice and an award to promote its crisp, refreshing taste. The latest commercial is a continuation of the brand’s “Cider at Its Bestest” campaign.

“As a cider fan, the idea of working with Strongbow was very appealing, and the tone of their creative idea paired perfectly with my own,” said Sir Patrick Stewart. “We had a great time filming the spots, and I’m looking forward to my continued support of the campaign in the months ahead.”

“We’re incredibly excited to have Sir Patrick Stewart on board with our new campaign, as his comedic wit embodies the humor of the brand. He was such a good sport and had a bit of fun improvising with Strongbow, which we all truly enjoyed,” said Alejandra de Obeso, Brand Director Strongbow, HEINEKEN USA. “We can’t wait to bring that signature Strongbow over ice experience to even more fans, wherever they are, especially now with the launch of our latest flavors and variety pack.”

The good-humored campaign, created with Strongbow’s agency partner Droga5, demonstrates that all that you need to sell Strongbow is ice, as Strongbow over ice truly is cider at its “bestest.”