Singing Out's Inclusive ‘Oooooooout of Home’ Campaign Celebrates the Joy of Singing

Publicis Toronto is proud to announce the launch of a new campaign for Singing Out, a non-profit 2SLGBTQQIA+ choir that has been active in Toronto for over 30 years. The campaign, called ‘Oooooooout of Home’, aims to promote the choir's message of inclusivity and diversity, with a focus on welcoming everyone, regardless of singing ability, sexual orientation or identity.

The campaign’s core insight is that singing is a unique experience that transcends boundaries and brings people together, irrespective of their background. When people sing, they often experience a sense of euphoria that can be compared to an orgasm. To capture this essence, Publicis Toronto collaborated with famous photographer Matt Barnes to capture striking images of members of the choir singing, and added provocative headlines to create ads that showcase the joy of singing. 

"We believe in the power of creativity to make a positive impact on society. That is why we’re honoured to bring Singing Out’s message of acceptance and diversity to life through this playful and engaging campaign” said Vini Dalvi, executive creative director of Publicis Toronto.

"In a world where 2SLGBTQ+ groups are often targeted and where drag queen story time is the new item on the agenda, it is important that we, as queer people, take up space and show our pride. Music has the power to bridge the gaps and bring us together and this campaign shows that we all share so much more in common than we may think. These amazing ads show that we can all find common ground through the joy of singing." said Noah Witenoff, marketing director and vice-president of Singing Out.

The OOH and radio campaign will be centred around the Greater Toronto Area and will start on Monday, March 13th, and will run for four weeks.