Cummins & Partners Melbourne and Simplot have today launched the new work for Aussie icon Chiko Roll in a campaign featuring a 2 minute jingle, a doyen of television and a useless piece of plastic.
An advanced behavioural insights deep-dive, extensive segmentation audit and rigorous exploration of consumer motivations revealed the compelling observation - Aussies still reckon Chiko Rolls are grouse.
Says James Bennett, brand detective, C&P Melbourne: "Chiko Rolls were the original one-handed snack. But people needed a reminder of the best occasion to enjoy them. We observed people's behaviour on the way home from the Fish & Chip shop and observed that 86.7% of Aussies stole a chip from the bag before getting home. This was our opportunity for Chiko Roll. This one-handed snack would become the perfect meal before the meal."
