Cummins&Partners Helps Leapmotor Land In Australia via Helicopter Stunt

Leapmotor, the innovative new player in the growing EV market, has officially arrived in Australia, making a dramatic first impression with the launch of its fully electric C10 SUV.

To amplify its Australian launch, Leapmotor teamed up with Channel 7’s Sunrise for a sky high, yet groundbreaking, giveaway.

One lucky winner received a brand-new C10, delivered in an unforgettable way—via helicopter touring down the NSW coastline. The C10 was seen soaring across Sydney’s iconic skyline before touching down on the world-famous shores on Friday, marking an electrifying moment for Leapmotor.

“Years ago, car launches were the biggest thing in marketing. Over time they’ve lost a bit of pizzazz and spectacle and we thought we should try to bring some of that back to help establish Leapmotor in Australia. The Leapmotor C10 is a real exemplar in terms of EV automotive technology and the value is extraordinary for its outstanding quality and performance," said Joanne Stogiannis, director of marketing and communications, Stellantis.

“We’ve done our unfair share of cool car launches and this was one for the ages. I have never seen a car flying through the air…in essence doing a Leap over the waters to arrive in Australia. As a stunt it was incredible..and being amplified on Sunrise was exceptional,” said Sean Cummins, chief creative officer, Cummins&Partners.

The Leapmotor C10 is now available at dealerships across Australia.