Silverside AI Challenges Silicon Valley’s Offshoring Status Quo with New Partnership
In an industry known for its lack of representation, a new type of partnership between AmaliTech and Silverside AI is challenging the Silicon Valley status quo. The collaboration, announced today, represents AmaliTech's first U.S. partnership and demonstrates how technical diversity can drive innovation while creating a more ethical approach to outsourcing.
The tech industry has historically relied on offshoring models known for exploitative practices and unequal power dynamics. AmaliTech's approach fundamentally rejects this model, instead building sustainable tech ecosystems in African countries—training programmers and connecting them with global opportunities.
AmaliTech's mission extends beyond connecting talent with employers. Through the UN's Decent Jobs for Youth Initiative, they've committed to training over 3,000 individuals and creating more than 1,000 direct jobs in Ghana and Rwanda by the end of 2025, with emphasis on empowering women and integrating people with disabilities.
Unlike traditional offshoring models that often treats overseas developers as interchangeable resources, AmaliTech emphasizes long-term investment in African tech communities through training programs for graduates, ongoing professional development, and creating sustainable local tech industries.
"This partnership [with Silverside AI] has enabled us to showcase our diverse technical expertise while contributing to groundbreaking innovations that are reshaping the marketing technology landscape," said Martin Hecker, CEO of AmaliTech.
For Silverside AI, the partnership isn't merely about cost savings—it's about accessing unique perspectives that enhance their AI solutions.
"Their teams don't just execute—they think strategically alongside us to develop platforms that empower creative organisations with AI technologies."
The collaboration has already demonstrated significant business impact, allowing them to streamline large-scale brand campaign development for major clients like Coca-Cola.
"Working with AmaliTech has transformed our capabilities," noted Rob Wrubel, Co-founder and managing partner of Silverside AI. "Their teams don't just execute—they think strategically alongside us to develop platforms that empower creative organisations with AI technologies."
The partnership reflects the growing realisation that diverse teams simply build better AI. When artificial intelligence is developed by people with varied cultural backgrounds, the resulting technology better serves global audiences and can help avoid blind spots that often occur in homogeneous environments.
Silverside AI hopes that the success of this partnership challenges other tech companies to reconsider how they approach global talent acquisition. Rather than viewing international development teams as simply a cost-saving measure, the AmaliTech-Silverside partnership demonstrates the competitive advantages of working with diverse tech communities.
"Originally, a project of this scale would have taken over 12 months," said PJ Pereira, co-founder of Silverside, referring to a recent project with Silverside client, Coca-Cola, "But with the help of AmaliTech, our talented team brought it to life in just two months. We were able to quickly adapt and localise the campaign for different global markets almost instantly."
As the tech industry continues to grapple with its diversity challenges, partnerships like this provide a template for meaningful progress. By investing in underrepresented communities, tech firms can address inequality while improving their products—delivering value for everyone involved.
