Silipint Names Joybyte as Agency of Record

Influencer-led social marketing agency Joybyte has won AOR duties for Silipint, a company that makes colourful, reusable silicone drinking cups, bowls, and straws. The agency will break its first work for the brand in February 2025.

The scope of the work will encompass influencer and social media management. In terms of influencer management, Joybyte will handle everything from influencer curation to seamless content execution, tailored creative, transparent reporting, and strategies backed by real-time insights.

For social media management, Joybyte will engage across Instagram, TikTok, and Facebook and produce weekly content calendars featuring a balanced mix of trending content, storytelling, and brand-aligned themes designed to resonate deeply with audiences and drive authentic brand connection.

“Silipint came to us because we specialise in a cost-effective and measurable way to engage with potential customers,” said Ben Gerster, Joybyte founder and CEO. “Influencers are the perfect platform for a brand that’s looking to gain awareness and scale.” 

Joybyte was acquired by TBA Worldwide in 2023.