Si&Ad Join Caviar for US Representation

Caviar has signed award-winning directing duo Si&Ad bringing their visionary filmmaking skills to the US. Caviar will be the pair’s first representation in long-form expanding their scope to create more meaningful stories.

Si&Ad’s signing emphasises Caviar’s enthusiasm for working with the best directors around the globe and pairing them with big-box brands and major film studios to produce impactful work. Their addition is bolstered by longevity that Si&Ad have created in the UK, and this move allows them to expand their storytelling in the States.

Si&Ad are well known for directing the captivating and enchanting love story, ‘Piano’, for Match.com. The pair met in 2000 as in-house designers for the Virgin Records label in London. Soon after, they shot their first short film, ‘Street Dream’, which was featured in The New Directors’ Showcase at Cannes Lions. They then embarked on a fulfilling career shooting music videos and countless commercials for major brands like Honda, Pepsi, McDonalds, JCPenney, Match.com, Robinsons, Durex, Kohl’s, Marmot, and Ford. 

Si&Ad hold many recognisable awards from AICP, the British Arrows, the One Show, Cannes Lions, and many others. Campaign Magazine even placed them in ‘Top 10 Directors of the Year’ for several years running. More recent credits include spots for P&O, Vodafone, Tesco, AA, and a D&AD Pencil-winning film for Volkswagen.

“Si&Ad are industry darlings and represent some of the best creative work the UK has ever seen,” said Casey Wooden, executive producer of Caviar. “At Caviar, we’re passionate about telling stories that evoke emotion and inspiration and working with innovative talent. We’re thrilled to be adding Si&Ad to our roster to amplify their already incredible vision here in the US.”

“It’s not everyday you get to work with the directors that made you fall in love with the art of the commercial in the first place. At Caviar, we have always aspired to produce projects at the calibre of Si&Ad’s work, so this is truly a dream come true,” added Michael Sagol, managing director of Caviar.