Shoe Carnival Blazes into Back-to-School with Terry Crews as New 'Spokesfeet'

Shoe Carnival, Inc, a leading retailer of footwear and accessories for the family, has launched a new back-to-school campaign with actor, television host, and entrepreneur Terry Crews that kicks off the company’s biggest season of savings on top footwear brands, customer giveaways and community giving.

The tongue-in-cheek campaign from McCann North America features a different side of Terry, famous for his megawatt smile and muscular physique. In his role as 'Spokesfeet' the spots feature Terry’s less famous – and less expensive – feet, celebrating Shoe Carnival’s ability to pass savings onto its customers with the best back-to-school deals on top brands like Nike, HEYDUDE, adidas and more.

“Terry was a natural choice for our campaign,” said Mark Worden, president and chief executive officer of Shoe Carnival. “He grew up in a family that, like Shoe Carnival customers, understood the importance of value. Terry also shares our value of community engagement, including his long time relationship with our back-to-school partner, the Boys & Girls Club of America.”

The collaboration with Shoe Carnival is a natural one for Terry, who grew up in the Midwest and has focused much of his charitable giving on youth causes.

“I’m thrilled to partner with Shoe Carnival to help put cool shoes within reach for all families as they gear up for another school year,” said Terry Crews. “Growing up in Flint, Michigan, I know first-hand how important shoes are for kids and how much saving on those shoes matters to hardworking families.” 

A Back-to-School Season Filled with Savings, Giveaways and Giving Back

Shoe Carnival offers something for everyone this back-to-school season with big savings in-store and online, chances to win cash and prizes in-store every day, and a Round Up at the Register program supporting the Boys & Girls Club of America.