Shiny Awards Reveals 2024 Winners at McCann London
18 fantastic short films, spanning spec ads, music videos, micro-docs and comedies screened to capacity audiences at the latest Shiny Awards last week.
As per usual at the Shiny awards, 70% of the shortlisted work comes from under-represented directors. After careful deliberation and conversations on the 18 films, the final four winners were announced at the event by Regan Warner, ECD at McCann London, Peniel Gebreselassie and Eleanor Weitzer, creatives at McCann London, Jack Bayley, director of integrated production at Craft Worldwide and LBB’s Europe reporter, Zoe Antonov.
Jack Bayley of Craft Worldwide said: “We were blown away by the quality of the entrants, every one of them deserves better access to the advertising industry and we love that Shiny are giving them that stage.”
Shiny has two entry categories, both designed to help directors achieve relevant career goals to each. The ‘Brand New’ category helps new and diverse directors entering advertising production to make more contacts, build their profile and get more opportunities.
The winners of the ‘Brand New’ category are:
Philip James McGoldrick, for the hard hitting choreography in ‘Born Of Violence’ who wins a meeting with Jack Bayley, director of integrated production, Craft London.
Iulia Voitova, for the beautifully simple stop motion that asks all the hard questions, ‘Roads’, who wins a meeting with Courtney Prettejohn, senior producer at Craft Worldwide.
‘Moving Up’, the second category, is designed to help new and diverse directors break into bigger budget work, such as television commercials. New signings and their reps often find this career step particularly challenging, so the Shiny Awards are very pleased to support this initiative with meetings with the winners in this category.
The winners of the ‘Moving Up’ category are:
Marleen Valien, Werner, for the ‘Made for Hoomans’ Oatly spec ad, who wins a meeting with Regan Warner, ECD at McCann London. Comedic genius and incredible character design both shone through in ‘Made for Hoomans’, where a horse was finally convinced that milk can, in fact, be made of oats.
Phoebe Brooks’ ‘Waiting List’ for Gendered Intelligence, in which we see the struggles that transgender people go through as they attempt to begin their transition through the NHS and its waiting times of three to seven years. Phoebe wins a meeting with Pen & El, creatives at McCann London.
Caroline Bottomley from Shiny said: “That was such a great evening! Everyone was buzzing about the work and the vibe. Our thanks goes out to all of Shiny’s great supporters, the new directors, and Craft Worldwide and McCann for really excellent hosting.”
All the shortlisted and winning directors won more prizes, listed below:
Brand New category:
For directors building their reels, who are mainly freelance. These prizes include meetings with reps and free use of professional services.
Bec Evans wins meetings and mentoring with Our House and Hero Films and wins location services and production with LS Productions.
Freddie Cattaneo wins meetings with PrettyBird and Kode.
Giulia Mucci wins meetings with Abroad Films and FMLY CRTV.
Issey Penwarden wins meetings with Prose on Pixels and Rogue Films.
Iulia Voitova, as well as her winners prize, gets meetings with Mrs Baxter and Red Studios/ AMV BBDO.
Jake Bradbury wins meetings with Chelsea and Draftline.
Lubos Vacke gets use of an edit suite with Avenues, and a year’s casting membership to Spotlight.
Nick Flugge wins a free grade with DOMA, and meetings with DadBod and Odelay Films.
James Philip McGoldrick, as well as his winner’s prize gets meetings with CANADA, NM Productions and Not Just Any.
Zoe Hunter Gordon wins meetings with Snapper and with Prose on Pixels.
Moving Up category:
For directors ready to move into big budget work, eg. TVCs. These prizes include meetings with ECDs, CPOs, heads of production and creatives.
Charlie Dennis wins a meeting with Iris Worldwide’s head of moving image, Bradley Woodus.
Charlie Rees wins a meeting with Havas creatives, Ken Abalos and Sam Audio.
Evan Bourque wins a meeting with Uncommon’s CPO, James Guy.
Marleen Valien, as well as her winner’s prize gets a meeting with Grey London’s creative director Shivani Patel.
Phoebe Brooks wins a meeting with Saatchi creative directors Avani Maan and Ashley Milhollin.
Tai Campbell wins a meeting with Iris Worldwide creatives Abi Cotterell and Emily Bush.
Theresa Varga wins a meeting with Maxine Hose, head of production at Grey London.
WAXXWORK win a meeting with Saatchi CPO, Jess Ringshall.
Find out more about Shiny and their future events here.
