She Speaks Power Launches IMPACT Mentorship Program to Empower Female Entrepreneurs

This program is specifically designed to support female founders of new and small businesses, providing them with essential tools and strategies to thrive in the competitive social media space.

The She Speaks Power IMPACT Mentorship Program aims to empower participants by focusing on three key areas:

Business Development: Streamlining services and marketing to a digital-first audience, ensuring that businesses can effectively reach and engage their target markets.

Impactful Content Creation: Sharing best practices and design principles to enhance brand visibility and create compelling content that resonates with audiences.

Social Media Growth: Utilising social media platforms for growth, teaching techniques to build a loyal online following and drive business success.

Hajar Yusof, head of digital experience, emphasised the initiative's commitment, saying, “At She Speaks Power, we are dedicated to making a real impact in our community and providing a platform for collaboration. This program is not just lip service; it’s a tangible effort to support and uplift female entrepreneurs who need the help the most.”

Puan Hasnah, the program's first mentee, is a single mother caring for her four sons, two of whom have special needs under the Autism spectrum while her 32 year old second son has just been diagnosed with mild ADHD and general anxiety disorder. Her eldest son, who is a speech and drama teacher, stays in another state and whatever emotional or financial support he can offer can only be done remotely.

Expressing her enthusiasm for the program, she said, “As a one-woman show, the help of this IMPACT mentorship program will be incredibly valuable. I look forward to learning from experienced mentors and applying their insights to grow my business.”

For 15 years, she successfully helmed her own communications company but had to give it up to focus on Ziqri, one of her neurodiverse sons. With her youngest son Aidel's diagnosis of high-functioning Asperger's, she decided to provide consultancy services to boutique PR firms and corporate organisations.

Today, she co-leads and serves as the editor-in-chief of New Malaysia Herald, an Australian-based, self-funding online news portal dedicated to opinion pieces and leader articles on Malaysia and Australia.

Additionally, she benefits from Project Impian, an initiative by Santapan that supports selected small F&B operators by providing the necessary support, knowledge, capital, and facilities to launch their own products in the Ready-to-Eat Meals segment for commercialisation.

“For the past 10 years, I’ve been cooking for clients from my small home kitchen. I realised that food is what is going to put food on the table. Until William, founder of Kembara Kitchen, who manages Santapan REMS (Ready-To-Eat-Meals), took me by the hand and encouraged me to become a beneficiary of Projek Impian. And here we are..”

This mentorship helps women entrepreneurs effectively launch and grow their businesses. Participants will receive guidance on best practices and personalised 3-month mentorship to ensure their business success and sustainability.

Farrah Harith McPherson, chief growth officer of NagaDDB Tribal, highlighted the agency's involvement, “As experience makers, Naga DDB Tribal believes in putting our services to a greater cause. The IMPACT Mentorship Program is a perfect example of how we can leverage our expertise to empower and support women in business and celebrate women entrepreneurship.”

For more information about the She Speaks Power IMPACT Mentorship Program and how to get involved, please visit @SheSpeaksPower__ on Instagram.