Shania Twain Soundtracks Coffee Mate's Biggest Foam Party of the Year in Super Bowl 2025 Ad

A little foam = a whole lotta of fun! Coffee mate is throwing the biggest foam party of the year as it introduces its debut Big Game ad, delivering a musical flavour of energetic and over-the-top fun that will delight the eyes, ears and tastebuds of fans everywhere.

Unlike anything you’ve seen before, the ad brings to life the full sensory experience of what happens when Coffee mate® Cold Foam Creamer first hits your tongue. Watch as with just one sip, the mouth is transformed into a main stage fit for a superstar… or in this case, a tongue. Featuring the voice of musical icon, Shania Twain, watch as this tongue turned ‘Foam Diva’ busts a move and dances like millions are watching. It might just rival the halftime show headliner!

“I’m thrilled to be a part of the first-ever Coffee mate Big Game ad, as the voice behind the ‘Foam Diva’ dancing tongue,” said Shania Twain. “The ‘Gimme Cold Foam’ song is all about embracing your inner popstar and the energy that comes along with taking that first sip of something spectacular. As someone who is coffee-obsessed — it’s gotten me through plenty of late-night tour stops over the years — Coffee mate® Cold Foam Creamer is my favourite way to add a little party to my cup."

Think of “Gimme Cold Foam” as a love song to coffee. After all, everything Coffee mate does is for the love of coffee. The catchy track serves as the heart of the ad and immediately dials up the fun to a 10. You won’t be able to get this splashy, catchy and, of course, foamy song out of your head. Tune into the Big Game on Sunday, February 9 for your front row seat to the full ad, created by Wieden+Kennedy New York and directed by Dan Streit. 

“Our iconic Coffee mate creamers have been the star of coffee cups for decades, and our Big Game ad is no different. Featuring our newest innovation, Coffee mate® Cold Foam Creamer, the un-foam-gettable spot plays into the fun little feeling you get after a sip of our cold foam. Starring an incredibly talented tongue with the iconic voice of Shania Twain, our ‘Foam Diva’ immerses fans in a world where music, dance, and fun flavours collide, delivering a halftime-worthy performance viewers won't be able to get out of their heads,” said Daniel Jhung, president of Nestlé USA’s Beverage Division. “Calling coffee fans everywhere, this is your official invite to turn every cup into an experience of flavour and fun with Coffee mate® Cold Foam Creamer.”

Coffee mate® Cold Foam Creamer is available in three delicious flavours: Nestle® Toll House® Brown Butter Chocolate Chip Cookie, Italian Sweet Crème and French Vanilla at select retailers nationwide for an MSRP of $4.68-$5.49 (varies by retailer) for a 14 fl. oz. cannister. To learn more, follow @coffeemate on Instagram, Facebook, TikTok, and X.