Shack Up Anywhere On the Road with the Ford Hotel EcoSport

The Ford EcoSport is a car made for the adventurous, those who like to go further and discover new places. And for the consumers to make the most out of their stay, GTB Brasil created the Hotel EcoSport. The first spare tire cover that is also a tent. An exclusive hotel that accompanies EcoSport owners wherever they go.

“We transformed what was only a car accessory in a new brand experience, where consumers could interact with the product, creating engagement with the brand and strengthening its territory of communication: freedom”, says Vico Benevides, Executive Creative Director of GTB Brasil.

The concept behind the Hotel Ecosport is that nature is a big hotel where people should stay at least one day because it is the only hotel in the world with as many stars as you want, where the guests have natural air conditioning, unscheduled check-in and can even choose the room’s view, turning the desire to stay in the nature an affordable and easy thing for anyone who owns a Ford EcoSport.

HOTEL ECOSPORT from GTB BR on Vimeo.