SG Enable Marks 10th Anniversary with Touching ‘Our Story’ Tribute

To celebrate ten years of building an inclusive Singapore with its partners, SG Enable has collaborated with Tribal Worldwide Singapore (Tribal Worldwide) to bring the composition ‘Our Story’ to life in a unifying music video – an anthem of inclusion for persons with disabilities. 

The collaboration follows the appointment of Tribal Worldwide and Omnicom PR Group to manage SG Enable’s 10th anniversary campaign for the year which spotlights SG Enable’s vision of ‘Inclusive Society. Enabled Lives.’

Composed by award-winning conductor and internationally published composer Dr. Darius Lim, ‘Our Story’ is a celebration of unity in diversity. Inspired by a rousing performance of the song by SG Enable and Voices of Singapore (VOS) in May this year, Tribal Worldwide set out to create a fitting visual representation of the moving song for SG Enable. 

Working closely with SG Enable and Lim, the agency mobilised over 500 people, including persons with disabilities and their families and friends, SG Enable partners, and VOS members to create the flash mob-style music video. Shot against the backdrop of the iconic Marina Bay Sands in Singapore’s central business district, Tribal Worldwide also rallied passers-by in the high-traffic area to become part of ‘Our Story’. The result is a stunning rendition of Singaporeans coming together in support of a more inclusive nation. It pays tribute to SG Enable’s theme, ‘SG Enable is enabling beyond’, which points to a better tomorrow beyond the realities of today.

Coinciding with Singapore’s National Day, the music video launched at the SG Heartland Festivals on the 5th and 6th of August - a two-day celebration featuring family-friendly activities and live performances at venues across Singapore in partnership with SportsSG. 

Beyond the production, Tribal Worldwide will boost the visibility of the music video through online and social media channels to amplify its launch.  

“Tribal Worldwide brought our rallying call for an inclusive society to life with this heartfelt and inspiring music video,” said Ku Geok Boon, CEO at SG Enable. “We look forward to sharing the video and encouraging Singaporeans across our nation to join us in forging a more inclusive Singapore.”