Sex Toy Brand PinkCherry Wants You to Invest in Yourself... Sexually

Sex toy brand PinkCherry is launching its newest campaign Invest In Yourself.

Every year around tax time, the investment market is certainly top-of-mind as we get inundated by information on 401ks and the state of our wealth portfolios. During this stressful time of year, PinkCherry wants to remind people that there are more ways to invest in yourself and release stress, besides financial contribution. The most important of which is an investment in yourself and your sexual wellness.

As Daniel Freedman, chief executive officer, PinkCherry says: "With all the stock market talk this time of year, we felt like there was an opportunity to really remind people that they should focus on personal investments in themselves, and we’re here to help. No matter what you’re looking for, PinkCherry has one of the biggest assortments of health and sexual wellness products in North America.”

The campaign was created by The Local Collective, to play on the theme of investment advertisements, but this time it’s about investing in yourself sexually. The playful radio ads play on the theme of “investment”, through the use of wording such as “investment tools”, “liquid assets” and “adjustable bonds”. But once the PinkCherry name is revealed with products such as the Womanizer Liberty clitoral stimulator, or the Chorus couple vibrator, the idea comes full circle. Cleverly using very familiar language and culture around investment banking that tends to be a little dry, but instead using it as sexual innuendos.

Matt Litzinger, Founder and Chief Creative Officer of The Local Collective points out “At this time of year people are focused on their taxes and investments. And COVID has created a new lense through which people are evaluating what’s important to them. So, we thought we could have some fun with that.”

To drive the point home, some of the print ads mimic cheesy stock photography images, where people are investing in the stock market, only now they’re buying toys. With cheeky, double entendres wording such as “Increase your liquidity” and “You’ll love the after hours trading”.

The campaign includes major billboards and radio ads, nationally across the US and Canada ranging from CNN, Fox and the provocative The Howard Stern Show.