Seven Sunday Films Shoots Mysterious Camera Chase for ASUS

Seven Sunday Films was recently approached by ASUS to create an opulent brand campaign to position its Zenfone3 model as a premium cost smartphone and to show off the phone’s camera functionality, with the tagline, ‘Built For Photography’.

ASUS also came direct to Seven Sunday Films to handle the brand’s print launch campaign, including copywriting and photography, along with shooting the brand commercial. The production company brought on board CHAI Advertising to help realise the entire campaign, which was turned around in just two weeks.

In the TVC, titled ‘The Power of 3’, audiences are introduced to Joe, a young man on a cryptic mission to unravel the secret behind a series of clues left to him by an equally mysterious woman who takes photographs of his every move.

As Joe pieces together the puzzle, we join him across bustling city streets and over an old historic bridge until we arrive at a castle. It is here that Joe finally meets his fate with the woman photographer who has been a step ahead of him the whole journey through.  

Directed by iClaudius, the commercial was shot in Warsaw, Poland.

“Dream jobs like this don’t come about often and as usual, Seven Sunday Films provided the platform and support for our team to create a gem of a film,” said iClaudius. “Couple this with the film’s stars – seasoned Indonesian celebrities Joe Taslim and Bunga Citra Listari, and this is one of my most memorable experiences to date, and one of my best films ever!"

“Seven Sunday Films really made our dreams come true,” says ASUS brand manager Juliana. “The commercial has a very high end quality to it and even in the process of making the TVC, Seven Sunday, the film director, DOP, producers and all of the crew were really passionate perfectionists. ASUS is very grateful to have worked with Seven Sunday.”

Seven Sunday Films founder and executive producer, Rodney Vincent, says: “The client’s brief was to make the spot look opulent and premium, whilst considering all of the key product messages. It was great teamwork, and I must say that I have a lot of respect for the client. They gave us their full trust and support, and I believe projects like these always end up with everyone very happy at the end.”


To watch ASUS ‘The Power of 3’ click here