Serviceplan Germany Wins Independent Agency of the Year at NYF Advertising Awards

The New York Festivals Advertising Awards have announced the 2022 Special Industry Award recipients. Serviceplan Group have had their most successful year to date at New York Festivals, winning three Grand Prix, 10 gold, 12 silver and eight bronze awards, and Serviceplan Germany earned Agency of the Year, Independent Agency of the Year and Regional Agency of the Year for Europe.

Each year, New York Festivals honours those companies whose multi-awarded campaigns have demonstrated innovation and creativity with NYF’s Special Industry Awards. This esteemed award is the ultimate recognition honouring holding companies, networks, and agencies whose cutting edge work inspired and engaged consumers while creating brand affinity.

2022’s Industry Award winners are selected by the number of top-scoring entries that earn trophies within the competitions based on scores determined by New York Festivals in-person Executive Jury.

Impressive cutting-edge work and innovation earned Serviceplan Germany triple accolades for 2022, Agency of the Year, Independent Agency of the Year and Regional Agency of the Year/Europe. This special industry accolade is awarded to the non-networked agency that obtains the highest score for creative entries in all of New York Festivals Advertising Awards competitions across all mediums.

The three Grand Prix for Serviceplan Germany included one in Film Craft for Penny 'The Wish'; one in Avant-Garde/ Innovative for Dot Pad: The first smart tactile graphics display; and one in Package and Product design for Dot Pad.

Alexander Schill, Serviceplan Group global chief creative officer commented, “Serviceplan Germany being named Agency of the Year, Independent Agency of the Year and Regional Agency Europe by New York Festivals 2022, makes this our most successful year at New York Festivals to date. It means a lot to continue to be recognised by the NYF Industry Awards: prestigious awards that are globally renowned for recognising creative work that pushes creative boundaries within the industry.”

David Sable, host of NYF’s Creativity from the Other Side, recently interviewed Alexander Schill, global chief creative officer, Serviceplan Group. To view the latest riveting episode, visit: HERE.  

The NYF 2022 Film Production Company of the Year is Iconoclast Germany, with whom Serviceplan Group worked on the multiple-award winning PENNY ‘The Wish’, which was awarded a Grand Prix in Film Craft by NYF, capping an incredibly successful international awards season.

Tim Augustin, executive producer, Iconoclast Germany, thanked Serviceplan for the collaboration on Penny ‘The Wish’:

“We were really lucky to get this once in a decade chance. You are always excited when you receive a script with potential. Like everybody else we love parents’ anxiety turned upside down. How Serviceplan’s idea struck a very common chord in these late days of the pandemic created a tiny bit of heat though. If this film does not come out great it would be on us. Then we read Marcus Ibanez’s treatment. He didn’t just design stunning vignettes to illustrate the voice over. Most casually he created a film. A beautiful film spot on the contemporary anxiety of parents and their ‘kids’ alike. And that was anything but luck. Thank you, Marcus! Thank you Serviceplan! Thank you so much.”

To view the 2022 New York Festivals Advertising Awards winners gallery, please visit: 2022 Winners.

New York Festivals is recognised worldwide as a touchstone for global creative excellence in advertising and marketing communications.

The full list of awards for Serviceplan Germany can be found below;

• GRAND PRIX - DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY, Dot Inc. / AVANT-GARDE/ INNOVATIVE, Product Innovation / Serviceplan Innovation / Serviceplan Korea
• GRAND PRIX - DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY, Dot Inc. / PACKAGE & PRODUCT DESIGN, Best Use, Innovation / Serviceplan Innovation / Serviceplan Korea
• GOLD - DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY, Dot Inc. / PACKAGE & PRODUCT DESIGN, Best Use, Innovation / Serviceplan Innovation / Serviceplan Korea
• GOLD - DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY, Dot Inc. / AVANT-GARDE/INNOVATIVE, Product Innovation / Serviceplan Innovation / Serviceplan Korea
• GOLD - DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY, Dot Inc. / PACKAGE & PRODUCT DESIGN, Best Use, Technology / Serviceplan Innovation / Serviceplan Korea
• SILVER - DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY, Dot Inc. / THE FUTURE NOW, Best Use, Best Innovation / Serviceplan Innovation / Serviceplan Korea
• GRAND PRIX - The Wish, PENNY / FILM CRAFT, Direction / Serviceplan Campaign 3/ Neverest
• GOLD - The Wish, PENNY / FILM CRAFT, Direction / Serviceplan Campaign 3/ Neverest
• GOLD - The Wish, PENNY / FILM CRAFT, Editing / Serviceplan Campaign 3/ Neverest
• GOLD - The Wish, PENNY / FILM CRAFT, Script/Copywriting / Serviceplan Campaign 3/ Neverest
• GOLD - The Wish, PENNY / FILM, Best Use, Made for TV / Cinema / Serviceplan Campaign 3/ Neverest
• GOLD - The Wish, PENNY / FILM, Products & Services, Retail Stores & eCommerce / Serviceplan Campaign 3/ Neverest
• SILVER - The Wish, PENNY / FILM CRAFT, Cinematography / Serviceplan Campaign 3/ Neverest
• BRONZE - The Wish, PENNY / FILM CRAFT, Production Accomplishment / Serviceplan Campaign 3/ Neverest
• BRONZE - The Wish, PENNY / FILM CRAFT, Acting / Serviceplan Campaign 3/ Neverest
• GOLD - Dot Go. The first object interaction app for the visually impaired, Dot. Inc. / DIGITAL/ MOBILE, Best Use, Innovation: Technology / Serviceplan Innovation / Serviceplan Korea
• SILVER - Dot Go. The first object interaction app for the visually impaired, Dot. Inc. / THE FUTURE NOW, Best Use, Best Innovation / Serviceplan Innovation / Serviceplan Korea
• SILVER - Dot Go. The first object interaction app for the visually impaired, Dot. Inc. / DIGITAL/ MOBILE, Best Use, Apps / Serviceplan Innovation / Serviceplan Korea
• SILVER - Dot Go. The first object interaction app for the visually impaired, Dot. Inc. / AVANT-GARDE/ INNOVATIVE, Product Innovation / Serviceplan Innovation / Serviceplan Korea
• GOLD - The Tunnel Pass Project, Red Bull Athlete Dario Costa/ SPORTS, Best Use, Events & Stunts / Serviceplan Austria / Wien Nord Serviceplan  / NOW Serviceplan
• BRONZE - The Tunnel Pass Project, Red Bull Athlete Dario Costa // SPORTS, Best Use, Collaborations & Partnerships / Serviceplan Austria / Wien Nord Serviceplan / NOW Serviceplan
• SILVER - Freedom Grams, AROYA / DIRECT, Craft, Art Direction / Serviceplan Innovation/ Serviceplan PR & Content  
• SILVER - Freedom Grams, AROYA / DESIGN, Brand Design, Brand Design / Serviceplan Innovation/ Serviceplan PR & Content  
• SILVER - Freedom Grams, AROYA / HELL'S KITCHEN - CANNABIS, Best Use, Activation/Engagement / Serviceplan Innovation/ Serviceplan PR & Content  
• BRONZE - Freedom Grams, AROYA / PACKAGE & PRODUCT DESIGN, Craft, Art Direction / Serviceplan Innovation/ Serviceplan PR & Content
• BRONZE - Freedom Grams, AROYA / PURPOSE, Empowerment, Social Justice / Serviceplan Innovation/ Serviceplan PR & Content  
• SILVER – The Unfair Bottle, Puerto de Indias / HELL'S KITCHEN - ALCOHOL, Best, Bottle Design / Serviceplan Spain
• SILVER - MINImalism, MINI / OUTDOOR, Craft, Graphic Design / Serviceplan Bubble / Serviceplan Middle East 
• SILVER - MINImalism, MINI / DESIGN, Craft, Art Direction / Serviceplan Bubble / Serviceplan Middle East 
• BRONZE - MINImalism, MINI / OUTDOOR, Craft, Art Direction /  Serviceplan Bubble / Serviceplan Middle East
• SILVER - Dyslexia Unetided, Gruner+Jahr Deutschland/ Stern/ PRINT, Craft, Copywriting / SP INNO / SP C3
• BRONZE - Every Home, Telefónica Germany/ 02 Deutschland / FILM CRAFT, Art Direction/ Production Design / Serviceplan Bubble / NEVEREST
• BRONZE - Xbox Equality Controller, Xbox / DESIGN, Products & Services, Packaging / Serviceplan Bubble / Serviceplan Campaign 2 / Saint Elmo's Hamburg / Serviceplan Design / Serviceplan Creative Board