Serviceplan France Wins Cegid Account

Following a competition supported by VTScan, which also involved the agencies Brainsonic, Dentsu, and Insign, Cegid has chosen Serviceplan France to develop all of its brand communication and business units for the world, in collaboration with Plan.Net for performance optimisation and data analysis.

Cegid, leader in cloud management solutions for professionals in finance (ERP, treasury and tax); human resources (payroll and talent management); accounting, retail and entrepreneurship, has 4,400 employees worldwide and sales of €791 million in 2022. The brand is undergoing strong external growth and has chosen Serviceplan France to support it in its major challenges of internationalisation, brand awareness and differentiation from its competitors, both international players and local or vertical start-ups.

Serviceplan France will help develop a global vision, based on a unique territory and promise, which can be deployed and adapted to all of Cegid's activities, targets and products.

Stéphane Perrot, managing director, Serviceplan France comments, "This win is a way of consolidating the international B2B know-how of the entire Serviceplan group in France, acquired with major clients such as Atlantic, Bayer, Michelin and Boehringer Ingelheim, as well as the cooperation between our teams in Paris and Lyon, who worked together on this pitch.

Valentine Bissuel, head of corporate communication, Cegid explains, "Serviceplan France won us over with its international vision of the brand, but also its pragmatism and its ability to express itself on business subjects, which are essential for developing our hold on our priority markets and fundamental know-how.”

The first communication actions from Serviceplan France will be visible in spring 2023, with a mainly digital deployment logic.