Serviceplan Appoints Jason Romeyko as Worldwide Executive Creative Director

Jason Romeyko will take up a newly created role of Worldwide Executive Creative Director (WWECD) at Serviceplan International, which will involve creative leadership of 34 Serviceplan agencies (Amsterdam, Bremen, Brussels, Delhi, Dubai, Frankfurt, Cologne, Lyon, Madrid, Milan, Moscow, Paris, Peking, Rennes, Seoul, Shanghai, Valencia, Vienna and Zürich). 

Global CCO Alexander Schill joined Serviceplan Group in 2006, before becoming Global Chief Creative Officer in 2008. Schill and Serviceplan Group CEO Florian Haller successfully expanded Serviceplan Group throughout Europe and the Middle East, before breaking into the Chinese market in 2014. 

Schill set up a global creative board in 2016, focused on large international budgets and campaigns, and appointed Jason Romeyko to the creative board in 2016. With the appointment of Romeyko in the new role of WWCD, the Serviceplan footprint will accelerate further into a different market creatively, and continue to work in the unique integrated model of the Serviceplan House of Communication.

Alexander Schill, Global CCO, Serviceplan Group commented: “With the new role for Jason Romeyko of WWECD, and the recent appointment of Dimitri Guerassimov and Fabien Teichner as Joint Partners/ CCO’s of Serviceplan France, Serviceplan is becoming a hotbed of world-class creative talent.  This recognition of the importance of creativity, combined with the attractive Independent model of Serviceplan that encourages creative freedom and bravery, is important as we expand our global footprint.  Serviceplan is already the No.1 agency in Germany, and with 62 Cannes Lions including 2 Grand Prix under our belts already, we are on a quest to add to our tally of international awards, and eventually become the No.1 Independent agency group in the world.” 

With Serviceplan International Managing Partner Markus Noder, Romeyko will oversee the acceleration of Serviceplan International’s globalisation, which will gradually roll out globally Serviceplan’s ‘House of Communication’.  Serviceplan is truly integrated in the sense of having a digital arm (Plan.net), media arm (Mediaplus) and creative arm (Serviceplan) under the umbrella of House of Communication.  Romeyko’s new role involves overseeing creative, media, PR and digital agencies, enabling Romeyko and Noder to improve the creative product of every arm of the Haus of Kommunikation. 

Jason Romeyko, WWECD, Serviceplan International, commented:  "My dream is to take the diversity of international cultures and agency profiles to transform Serviceplan into an industry and household name. Not just in every country we are located in but beyond.  I want to leave a legacy of meaningful ideas that stay in people’s memories.  In expanding our global footprint, I would like to create a unique Serviceplan creative experience that clients love to participate in everyday .  I know all of this will not just come from talent.  We will have to work harder than everyone else.  That’s why I am thankful for the roots of the group - I am hoping some German efficiency will be mixed into the magic. „

Serviceplan has already established a 'Haus of Kommunikation’ in France, Italy, Belgium, Spain, Russia and China, and Europe’s largest owner-managed independent network have designs on North America.  A key factor in Serviceplan’s success is its partnership model, which was developed with the objective of preventing sales of agency shares to international networks, combined with the integrated model of House of Communication, where specialists of classical and digital advertising collaborate under one roof.

The next phase for Serviceplan International involves plans to expand into North America, and emulate the success of the move into China 3 years ago – when a Serviceplan agency in Beijing was shortly followed by a 2nd Serviceplan China agency in Shanghai. The digital arm – Plan.net – will be introduced to China this year, and it has taken only 3 years for Serviceplan International to become a serious player in the Chinese market.  

Significantly, Plan.Net Group is celebrating its 20th Anniversary - Plan.Net Concept and Plan.Net Media were the first agencies of the Plan.Net Group, which were founded in 1997, and is now one of the largest independent digital agencies in Europe with more than 25 locations worldwide.

Romeyko joined Serviceplan Group in October 2016 as Global ECD. Prior to joining Serviceplan, Romeyko was Saatchi & Saatchi WWECD for Deutsche Telekom and GSK Saatchi & Saatchi , and ECD of Saatchi & Saatchi Switzerland.  He spent 23 years at Saatchi & Saatchi and left on a high after winning multiple awards for Deutsche Telekom ‚Sea Hero Quest’ (2016) and Vangardist ‚HIV Heroes’ (2015). Born in Australia, and fluent in 7 languages, Romeyko brings a distinctly international attitutude and globally creative vision to Serviceplan International. 

Markus Noder, Serviceplan International Managing Partner, commented:  „The Serviceplan International model is really about high intensified integration, followed by innovation.  Serviceplan International is effectively the only independent agency group with a truly integrated model, with the 3 elements of the Haus of Kommunikation – Serviceplan, Plan.net and Mediaplus being housed under the same roof providing a really visceral atmosphere, that offers clients the benefits of creative, digital and media in one package, as well as technical innovation, the mission of building ‚best brands’, and the security of the Serviceplan brand which will celebrate a half century in 3 years.“

Serviceplan was established in Munich in 1970 by Dr. Peter Haller, and his son Florian Haller is Chief Executive Officer.  Serviceplan Group is only 3 years away from its Golden Jubilee, and is now the largest owner-managed group of agencies in Europe, and the most awarded agency in Germany.  Today there are Serviceplan locations in 36 cities around the world, with more than 3,600 employees.  In the financial year now ending (June 30), sales are expected to add up to around 375 million euros. Clients include; BMW, Beck’s, Continental, Deutsche Bahn, Deutsche Telekom, Deutsche Lufthansa, Europcar, Eurowings, Hornbach, IKEA, L’Oreal, Media Markt, Metro, MINI, Saturn, Sky, Unicef and WMF.

Under the stellar leadership of Florian Haller, Chief Executive Officer, Serviceplan Group, and Alexander Schill Global Chief Creative Officer, Serviceplan enjoyed continued financial and awards successes, and rapid international expansion in the last decade.  As Serviceplan approaches ist 50 year anniversary, it also approaches a new phase of globalisation.  The expansion into North America, strengthening of agencies in Asia and Europe, and continued globalisation, is reflected in the recognition that hiring globally awarded Creative Directors is an essential part of globalisation.  The recent appointment of Dimitri Guerassimov and Fabien Teichner as Joint CCO’s and Partners of Serviceplan France, and the new Worldwide role for Jason Romeyko, emphaises the importance of world class creativity.