Serta Sheep Searches for Cool Comfort in Leo Burnett Campaign
Serta has launched its iComfort by Serta mattress with all new, leading-edge cooling technology - and with it, a new creative campaign. The new work is significant for the brand in placing the iconic Serta sheep front and center- its first time truly starring within the creative.
The Serta sheep is known for the emotional connection it creates with people, and the way its character comes to life in this new work is a celebration of that connection.
The commercial shows a city in the midst of the heat wave, and the sheep in desperate need of cooler comfort. After a humorous trip to the pet groomers, the sheep takes matters into its own hands, knowing there’s only one solution for absolute relief - iComfort by Serta.
In a clever added touch, the end of the commercial shows the new ‘cool sheep’ - the familiar Serta character, now with a scarf and hat as a nod to the key cooling feature of the new brand product.
