Selfridges Invites You to ‘Find Yourself’

Creative studio Ourselves has launched an OOH campaign to help drive footfall to Selfridges.

The hyper-local OOH campaign took over proximity London Underground stations, Green Park, Bond Street, Oxford Circus, and Tottenham Court Road as well as roadside sites providing navigation to the iconic store, and inspiration for customers. 

The three-phase campaign showcases the range of departments for people to ‘Find Themselves’ in with witty and sometimes mischievous copy. 

Founding partner and ECD Aaron Howard said: “We loved working with Selfridges on this one, their ambition to be arresting and drive engagement through cheeky humour was a gift of a brief.”