Beyoncé, Pokémon Monopoly and Really Bad Reality TV: Gayle Catlin’s Essential List

Gayle brings over 17 years' experience in marketing and advertising, working both agency side and in-house across a wide range of brands from entertainment, travel, fashion, telecoms and FMCG.

As a strategic thinker and problem solver, Gayle has delivered numerous strategic marketing and campaign plans for Sky and Avanti West Coast as head of marketing as well as leading the charge on many fully integrated campaigns across her time in some of London's biggest creative agencies for brands such as Boden, Shop Direct, Churchill, Ferrero Rocher and Heinz.

She prides herself on collaborative work with clients and other agency partners alike to ensure joined up thinking and optimal processes for success.

Lifestyle

Place of birth: Stoke on Trent, it was fleeting.
Hometown: Like an episode of escape to the country.
Staycation: Anywhere with a beach.
Vacation: Anywhere hot, with a beach. There is a theme.
Pet: Indy, the one-year-old Hungarian Vizsla. It’s a one-sided love affair.
Place of work: Various rooms in my house.
Place of workout: My garage or my local yoga studio.
Good Habit: Being on time.
Bad Habit: Swearing and over thinking.
Mode of transport: Car or walk.

Culture

Artist: Lucy Young.
Musician: A very eclectic mix.
Commercials / music video director: I will forever have a soft spot for Ivan Bird.
Film director: Kathryn Bigelow, she had me at ‘Point Break’.
Film: All the classics, ‘Top Gun’, ‘Dirty Dancing’, ‘Grease’.
Series: ‘Motherland’.
Invention: Sellotape, the internet.
Commercial: adidas Originals, ‘House Party’.
Music Video: Anything Beyoncé.
Video Game: I dabble in some casual Mario Kart with my son.
Board Game: Pokémon Monopoly.
Book: How do you finish books when you have kids?
Podcast: ‘My therapist ghosted me’.
Newspaper (off or online): Too depressing, but online.
Magazine: Do people still do magazines?
Obsession: Cooking.

Food and Drink

Breakfast: Always coffee.
Restaurant: Literally anything Thai.
Working lunch: Whatever is in my fridge.
Snack: Nuts
Guilty Pleasure: Chocolate. Tony’s Chocolonely, obviously. And really bad reality TV.
Booze: White wine. Dry. Very cold.
Not Booze: Flat white.
Bonus Food: Pasta.
Bonus Beverage: Trip.

Kit

Phone: iPhone.
Computer: It is a laptop, and it works.
Headphones: Can never find them.
Camera: See phone.
Pen / pencil: Pen, currently pink, preloved by a six year old.
Where you document an idea: My head.
Casual Clothing: Jeans.
Smart Clothing: Jeans.
Footwear: Trainers.
Accessory: Earrings.
Collection: I don’t.
Home comfort: My bed.
App: Peloton.
Website: Smythstoys.com
Work program: Pitch.
Digital work tool: Laptop.
Analogue work tool: Paper.
Morning grooming / makeup essential: Mascara.
Bonus Kit Essential: Full make-up bag.